About Us
Our Story
Aso Rock Market was born from a simple but powerful idea: to bring the heart of Africa closer to home—for everyone longing for a taste of tradition and those curious to experience it. Founded by a team of culturally rooted entrepreneurs, Aso Rock Market started as a small African grocery outlet with a mission to make African ingredients, flavors, and meals easily accessible across the United States.
Inspired by the iconic Aso Rock—a symbol of strength, identity, and pride in Nigeria—we set out to build more than just a market. We wanted to build a community where culture and food meet. From humble beginnings in Dallas, Texas, Aso Rock Market has grown into a trusted household name, serving multiple communities across Dallas and Houston, and now we're expanding into Atlanta.
Where We Are Today
Today, Aso Rock Market is one of the fastest-growing African grocery chains in the United States. We offer a wide range of authentic African food products, household essentials, and freshly prepared ready-to-eat meals. Whether you're picking up egusi soup for dinner or restocking your pantry with yam flour and spices, Aso Rock is your home away from home.
You’ll find us in clean, organized, and welcoming stores. Our staff genuinely care about food, culture, and customer service. We also offer online ordering, delivery, and hot food through platforms like Uber Eats and DoorDash.
What Drives Us
At the core of Aso Rock Market is a love for community and culture. We’re driven by the belief that food is more than nourishment—it’s memory, identity, and connection. Every product we stock and every dish we serve is selected with care, authenticity, and a commitment to quality.
Our Vision
To be the leading African grocery and cultural food experience in the diaspora—bringing Africa’s rich culinary heritage to every major city in the United States and beyond.
Our Mission
To connect cultures through food by providing easy access to authentic African groceries and meals, while creating a warm, community-driven shopping experience.
Our Motto
"Taste the Culture."
Because at Aso Rock Market, every bite tells a story.