9 African Grocery Myths Debunked: The Truth You Need to Know
When it comes to buying African groceries, there are lots of myths—especially for consumers in the USA. From delivery worries to health misconceptions, these myths can make people miss out on the rich, diverse flavors African cuisine has to offer.
Let's set the record straight and introduce you to just how convenient it is to get what you need very fast and cheap.
Photo by Freepik
Myth 1: “African groceries take forever to arrive.”
Truth: In recent times, this has been proven to be false. With instant and same-day delivery from stores like Aso Rock Market, you can have authentic African groceries delivered to your doorstep within hours in the United States—there is no need to wait for weeks because of imports.
Myth 2: “Amazon is the only place to get African groceries online.”
Truth: While Amazon sells almost everything, there is no way it is possible to match the freshness, variety, and cultural expertise of a dedicated African grocery store. We stock what your recipes truly need as an african living in the United States—from Nigerian Jollof rice to Ghanaian shito—and we deliver it to you faster.
Myth 3: “African groceries are always expensive.”
Truth: The idea that African groceries are expensive and you have to break the bank to afford what you need is not true. At Aso Rock Market, we price fairly, offer seasonal deals, and bundle essentials so you save more without compromising on quality.
Myth 4: “They’re hard to find outside Africa.”
Truth: This is why we are for you at Aso Rock. You can order any african grocery from palm oil to egusi seeds, suya spice, and more, without leaving your home—and in many cases, with same-day delivery.
Myth 5: “Palm oil is unhealthy.”
Truth: Like any oil, moderation is key—but unrefined red palm oil is rich in vitamin A, vitamin E, and antioxidants. Most people get this wrong, but the real problem isn’t palm oil itself but over-processing and poor-quality sources. At Aso Rock Market our products are fresh, unrefined options that are nutrient-rich.
Myth 6: “All African food is spicy.”
Truth: African foods are diverse. Sure, some dishes bring the heat, but others—like Nigerian moi-moi, Ghanaian waakye, or Moroccan couscous—are mild yet flavorful. Spice is a choice, not a rule.
Myth 7: “African groceries don’t have a long shelf life.”
Truth: Many African groceries—like dried beans, rice, grains, and spices—can last for months when and if stored properly. Here at Aso Rock, we don’t just source and sell authentic african groceries; we also even share tips on how to store African groceries to preserve freshness and flavor.
Myth 8: “You can’t cook African food without fresh ingredients.”
Truth: Fresh is great, but most authentic recipes also pair very well with dried, frozen, or preserved items—from smoked fish to powdered pepper blends. Having your pantry well-stocked means you can cook African dishes any time.
Myth 9: “They’re only for African recipes.”
Truth: African spices are versatile and can be used in any type of dish. Mix African curry powder into pasta sauce, add hibiscus leaves to iced tea, or sprinkle suya spice on grilled chicken for a smoky flavor.
Shop Smarter, Eat Better
Don’t let myths keep you from enjoying the beauty and taste of African dishes. With instant delivery, authentic sourcing, and fair prices, Aso Rock Market brings the taste of home—and the facts—to your front door.
🛒 Order now at Aso Rock Market and discover how simple it is to keep your kitchen stocked with the flavors you love.